What I've learned whilst enjoying the k pop scene, is that Korean adverts do it better than Australia. Might be different for you, but down under, our ads are terrible. Take Sprite for example:
Suzy for Sprite
Ads for Sprite in Korea happen to include well-known idols and fan service.
Do you get the point? Boobs. Fan service. Great, perfect, love it, I want more. Now.
For comparison, let me show you how these ads are for Australia.
No fan service. No well-known celebrities. No fan service. It's a wasted opportunity. If our ads actually had something worth watching in them, I would watch more TV, but they don't and so I won't. Are ads better in other places of the world? Or am I just not watching TV at the right times?
It's also not just Sprite that takes use of fan service for their own goals. Kellogg's has recently released photos of their new model. And it's a damn shame we don't utilize this in Australia.
Ads for Sprite in Korea happen to include well-known idols and fan service.
Do you get the point? Boobs. Fan service. Great, perfect, love it, I want more. Now.
For comparison, let me show you how these ads are for Australia.
No fan service. No well-known celebrities. No fan service. It's a wasted opportunity. If our ads actually had something worth watching in them, I would watch more TV, but they don't and so I won't. Are ads better in other places of the world? Or am I just not watching TV at the right times?
It's also not just Sprite that takes use of fan service for their own goals. Kellogg's has recently released photos of their new model. And it's a damn shame we don't utilize this in Australia.
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